The People Behind the Work.
A distributed team of behavioral specialists, researchers, strategists, and operators across six countries.
Edwin
Leads our core methodology and oversees the design of every client assessment.
Alissa
Grounds our work in empirical research, validating frameworks against real-world behavioral data.
Aditya
Builds the technical infrastructure that powers our assessment and reporting tools.
Mert
Manages client-facing strategy, digital presence, and how our work gets communicated to stakeholders.
Kingshuk
Identifies market opportunities and shapes how we position and deliver our services.
Vefa
Responsible for the firm's visual identity and creative direction across all client materials.
Liam
Oversees the operational and financial infrastructure of the firm.
Maharof
Leads our Dubai presence, managing local operations and regional client relationships.
Gustavo
Reviews all client deliverables before they go out the door.
Oskari
Contributes domain research across neuroscience, behavioral economics, and organizational psychology.