Privacy Policy
Last updated: May 2026
1. Who We Are
Archetype & Co. is a behavioral intelligence consultancy operating from Dubai, UAE, with a distributed team across multiple countries. Our website is archetypeand.co. If you have questions about this policy, contact us at hello@archetypeand.co.
2. Information We Collect
We collect information you provide directly to us:
- Contact form submissions (name, company, role, email address, and message)
- Email correspondence you initiate with us
- Information provided during a client engagement
We do not use tracking pixels, advertising networks, or third-party analytics beyond standard server-level access logs.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiry and determine whether an engagement is a good fit
- Deliver contracted consulting services
- Communicate about the scope and progress of an engagement
- Comply with legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. Data Retention
We retain contact form data for up to 24 months to support potential future engagement. Client engagement data is retained for as long as required to fulfill contractual obligations or as required by applicable law. You may request deletion of your data at any time by contacting us.
5. Your Rights
Depending on your location, you may have rights under applicable data protection law, including the right to access, correct, or delete your personal data. To exercise any of these rights, contact us at hello@archetypeand.co.
6. Cookies
This website does not use cookies for tracking or advertising purposes. Session functionality may rely on minimal technical cookies where required by the hosting infrastructure.
7. Changes to This Policy
We may update this policy from time to time. The date at the top of this page indicates when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.
8. Contact
For any questions regarding this privacy policy, write to us at hello@archetypeand.co or to our registered address in Dubai, UAE.